by Jamie Wallis
Published January 2012
PDF version – download now
I am pleased to announced the launch of my new ebook. It is a short guide (approximately 35 pages) to getting social media working as a marketing channel. You can download if for free in PDF format (which can be viewed on PCs/laptops and most tablets or smartphones) or buy it for the Kindle from Amazon for just 77p!
There was a time when marketing was linear. You promoted a product, the promotion was pushed towards the consumers and, if you had done a good job, they bought your product. That time is now just a part of history.
In the social age, that is the age in which we now live where social media has risen up and dominated the online world, marketing is no longer just about push. In this book I will introduce the concept of social media marketing and explain how sharing messages and opinions with your audience is the way forward for a successful strategy.
I will provide you with skills and tools to successfully implement social media into your marketing campaigns, and also show you how things can backfire and damage your brand. I shall advise how best to avoid the bad situations, or how to turn them into a positive.
The one thing that is clear is that social media is here to stay. We have lived with it in one form or another for many years now, and in that time it has grown from a fringe internet past-time to the centre of online activity. As online is the key place for marketing in the 21st century it is imperative that your business maintains a healthy and productive presence on the social networks. In this book I will show you how to do this, from getting buy-in from the powers that be, to ensuring staff stay on-task and on the right side of your audience. I will also give you some good tips on using management tools (both free and paid-for) to monitor and distribute your messages and how to stay on top of the ever changing trends of the online community.
EbookSharing Stories: marketing in the social age - download now for free!
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Strategy, management, budgeting, personnel, channels, partners, agencies, events, online, direct, branding, launching, maintaining, B2B, B2C.
Website design, social networking, SEO, Adwords, Analytics, web apps, banner ads, CMS, email marketing.
Journalism, copy writing, editing, PR.
Brochures, leaflets, business cards, event displays, newspaper and magazine advertising, outdoor advertising.