The news that The Sun and The Telegraph are going hide behind subscription models has sparked a fresh debate on paywall models for online news. For many it seems that for 2 more national newspapers to follow this method to generate ROI for their online content signals a victory for the paywall. I am not [...]
Regular readers will be aware of my passion for all things Apple, but I am not brand-loyal. I will go wherever the desire takes me and will drop Apple in an instant the moment someone comes out with something better. Having previously endured the highs and lows of Windows Phone and Blackberry, I think my [...]
So after years of trying those little black and white squares have made some inroads to becoming mainstream. Estimates still hold them as having a 2-3% engagement rate but even that on a large campaign is worth doing (you’d consider the same results for Google Adwords to be positive). I am not one to actively [...]
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Strategy, management, budgeting, personnel, channels, partners, agencies, events, online, direct, branding, launching, maintaining, B2B, B2C.
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