1. You are all about the promotion Welcome to the 21st century where marketing is no longer about push. Now you must “engage” with your customers, but what does that mean? Conversation, listening, reacting and entertaining. If you want people to take notice they need to benefit from your brand and feel they are getting [...]

Are you using the right Twitter logo in your marketing? If you are using any of these then you are not: In fact, if you are using any logo other than the following you are in breach of Twitter’s terms of use. So why does this matter? Well, I think respect for brand identity is [...]

The news that The Sun and The Telegraph are going hide behind subscription models has sparked a fresh debate on paywall models for online news. For many it seems that for 2 more national newspapers to follow this method to generate ROI for their online content signals a victory for the paywall. I am not [...]