Posts by: Jamie Wallis
1. You are all about the promotion Welcome to the 21st century where marketing is no longer about push. Now you must “engage” with your customers, but what does that mean? Conversation, listening, reacting and entertaining. If you want people to take notice they need to benefit from your brand and feel they are getting [...]
Are you using the right Twitter logo in your marketing? If you are using any of these then you are not: In fact, if you are using any logo other than the following you are in breach of Twitter’s terms of use. So why does this matter? Well, I think respect for brand identity is [...]
I am going to get a little personal in this post. That is because I have recently experienced examples of very good and very bad customer service, and I wanted to turn them into a case study to show how easy it is to succeed, and how easy it is to get it wrong online. [...]
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