Author Archives: Jamie Wallis

When marketing crosses a line

When marketing crosses a line

Marketers often fly close to the wind when trying to gain the attention of an audience, particularly in a crowded market place. There is a delicate balance, where we try to create a campaign that interests, intrigues, shocks or amuses without causing a negative reaction towards the brand. In fact, sometimes even a negative reaction … Continued

Ignore Einstein; technology is a marketer’s best tool

Ignore Einstein; technology is a marketer’s best tool

Science fiction has long been in love with the idea of technology becoming a dangerous process, which runs away from the inventor and destroys the world. Artificial intelligence becoming sentient may make a good story in Hollywood, but in reality technology is a long way off such risks. While Einstein was, rightly, referring to the … Continued