• The 9 to whenever life of a digital marketer

    working late

    Digital marketing means being where your audience are, when your audience are there and that means it cannot run on a standard 9-5 schedule. Whilst a clever marketing campaign is planned and executed (scheduled) in office hours, the response to that campaign can be required at any time and very often needs to in real … Continued

  • Ditch the committee, hire the expert


    Design by committee. Three words that send a shiver down the spine of any creative. Committees have their function, they ensure important things aren’t missed, provide a consensus for activities and ensure buy-in is achieved. For big decisions they are essential, but for everyday activities do you really need to consult on everything? The point … Continued

  • Stop spending out of habit and listen to your data


    How do you plan your marketing budget each year? Do you analyse your previous 12 months of data, work out what worked and make a case for increased investment to yield proportionate results? Or do you just pencil in what you did last year and hope for the best? While I hope you base your marketing on data … Continued

  • 3 reasons your marketing leads aren’t buying (and how to fix it)


    Generating leads is only part of the marketing and sales process. At some point or another every company gets to the stage where their marketing operation is generating lots of leads, but very few of them are converting into customers. In fact, it is estimated that 4 of every 5 leads get wasted due to … Continued

  • 5 non-marketing methods that will help your marketing


    When producing marketing content and strategies you should always looking for external inspiration to help improve and add variety to your output. Here are 5 techniques you could consider to help improve your approach. 1. Reductionism I have written about this before, and I believe it to be one of the most advantages techniques of modern … Continued

  • Marketing – the silent partner

    Marketing - the silent partner

    Someone once told me they don’t trust quiet marketers. They said that marketers should be loud and confident, and that is why they liked me. That took me a little by surprise as most people would agree I am actually a pretty quiet person. What they meant was my work was loud and confident. My marketing … Continued

  • How to write a social strategy for any audience


    Social media is now an essential part of any marketing plan, and long gone are the days where marketers believed it was only for young consumer products or exciting start-ups. It can still be hard, however, to conceive of a solid marketing strategy if your product and audience don’t seem to fit naturally into social … Continued

  • Is IRL sponsorship still worth it?

    red bull

    As Derby County (sponsored by, Kappa, Bombardier, A comms, Toyota, Marston’s, Carters Flooring, Digonex, Derby College, E-lites, Flint Bishop, Kingswood, M&DH, Morley Hayes, Smith Cooper, University of Derby, Quantum and Zan Fish) head from the iPro Stadium to Wembley (connected by EE, sponsored by Nike, Carlsberg, Walkers, Betfred, Coca-Cola, Mars, National Express and Red … Continued

About me


I am an award-winning marketing professional and philosopher, based in Cambridge, UK, with extensive experience of B2B and B2C marketing in a variety of sectors. With an all-round knowledge of core communications principles, my favourite method is digital and social marketing and I have been responsible for the creation and expansion of digital strategies for a number of businesses.

More about me