• Turning branding into an art form

    cadbury branding

    What is your brand colour? Do you see it everywhere you go at work, or is it a side thought occasionally appearing on the back of business cards and the menu bar on your website? Colour is a key point of branding, and when it is used to great effect it can enrich your message … Continued

  • No, you don’t write your bio in the 3rd person

    not you

    Social media is meant to be personal, friendly, approachable and real. Regardless of whether you are a celebrity, brand or individual, your approach should fit the tone of the platform, and that includes your bio. So one thing you should never, ever do is write your Twitter bio in the third person. If you are … Continued

  • Why you should welcome criticism more than praise

    Poor Rating

    We all like praise, particularly when that praise comes from a client who allows us to publish it all over our marketing channels. It makes us feel good, it makes us look good and it helps to provide evidence for our marketing claims. And while using case studies and testimonials in marketing is important, one … Continued

  • 7 clichéd words your marketing copy can do without

    7 clichéd words your marketing copy can do without

    Avoiding clichés is a tricky thing when writing marketing copy. Sometimes a lack of inspiration or a boring product means you fill your web pages, articles and brochures with tired words and phrases that don’t add anything to what you’re trying to say. Here are 7 you should try to avoid…   Mindfulness The word Mindfulness comes … Continued

  • Have you gone out of business?

    Yes we're open

    One key element of digital marketing is fresh content. You have to regularly update your website and social networks to keep your audience (and Google) interested. Everything online is date stamped, from your last Tweet to your last blog post, and so people can see when you’ve been inactive. And if you have been, they’ll … Continued

  • Why Facebook competitor analysis is more than just a league table


    If you use Facebook for marketing (and you still should be) then you need to be aware of their competitor analysis tool. Located within the insights tab on your Facebook page, your Pages to Watch table gives you valuable insight into your competitors and colleagues. It ranks you in a league based on follower numbers, … Continued

  • Email isn’t dead, we just use it differently

    E-mail isn't dead

    For many years now there have been ‘experts’ across different industries declaring the death of email. Apparently it has been replaced by Facebook, chat, collaboration tools, project management tools, paper aeroplanes and carrier pigeons. Yet here we are, more than a decade after the email’s tomb stone was carved, with it still a key part … Continued

  • 8 design trends to watch for in 2015 [infographic]

    design trends 2015

    Check out this great infographic by on design trends to watch out for this year…

About me


I am an award-winning marketing professional and philosopher, based in Cambridge, UK, with extensive experience of B2B and B2C marketing in a variety of sectors. With an all-round knowledge of core communications principles, my favourite method is digital and social marketing and I have been responsible for the creation and expansion of digital strategies for a number of businesses.

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