Believe it or not I have been involved in digital marketing in some form or another for over 13 years now. In that time I have seen our online world transform and become central to our everyday lives. From a bedroom hobby, this form of marketing is now my full-time job and as you can … Continued

This interesting article by the Open Rights Group has highlighted a serious problem with existing and planned actions for censoring or restricting online content. Current “family” filters on mobile networks demonstrate that the automated blocking of sites due to their perceived content causes major problems for “innocent” sites caught in the clunky drag nets of … Continued

How to Rock Social Media in 30 Minutes a Day infographic by Pardot.

I read an interesting article earlier on how marketing now works in the digital age. It isn’t an argument of the perceived “old” verses “new” marketing (it is really just evolved marketing), but rather a demonstration of how things have changed. We now have an always on, multi directional, instant and throw-away marketing environment across all … Continued

1. You are all about the promotion Welcome to the 21st century where marketing is no longer about push. Now you must “engage” with your customers, but what does that mean? Conversation, listening, reacting and entertaining. If you want people to take notice they need to benefit from your brand and feel they are getting … Continued

Are you using the right Twitter logo in your marketing? If you are using any of these then you are not: In fact, if you are using any logo other than the following you are in breach of Twitter’s terms of use. So why does this matter? Well, I think respect for brand identity is … Continued

I am going to get a little personal in this post. That is because I have recently experienced examples of very good and very bad customer service, and I wanted to turn them into a case study to show how easy it is to succeed, and how easy it is to get it wrong online. … Continued

The news that The Sun and The Telegraph are going hide behind subscription models has sparked a fresh debate on paywall models for online news. For many it seems that for 2 more national newspapers to follow this method to generate ROI for their online content signals a victory for the paywall. I am not … Continued