• The 10 Commandments of User Interface Design #infographic

    The 10 Commandments of User Interface Design #infographic
  • When marketing crosses a line


    Marketers often fly close to the wind when trying to gain the attention of an audience, particularly in a crowded market place. There is a delicate balance, where we try to create a campaign that interests, intrigues, shocks or amuses without causing a negative reaction towards the brand. In fact, sometimes even a negative reaction … Continued

  • Ignore Einstein; technology is a marketer’s best tool

    Einstein quote

    Science fiction has long been in love with the idea of technology becoming a dangerous process, which runs away from the inventor and destroys the world. Artificial intelligence becoming sentient may make a good story in Hollywood, but in reality technology is a long way off such risks. While Einstein was, rightly, referring to the … Continued

  • 5 huge brands with ugly logos


    Branding is a complicated and delicate balance between expectation, reputation and relevance. It needs to about words, images, colours, sounds, experiences and a logo. That logo which so many people mistake for a brand, is still very important for brand recognition. There is no saying how or when a company might become big and successful, … Continued

  • The politics of website design

    Labour website

    With the UK general election less than a month a way, I’m taking a look at the websites of the parties standing to see how they stack up from a digital marketing perspective. I’ll be judging them on the following criteria; design, usability, speed, optimisation and how easy it is to find their manifestos. To … Continued

  • How to write the perfect blog post


    Ok i’m going to come clean straight away, there is no such thing as a formula for writing the perfect blog post. If you came here for that, then you can leave now. If you want to learn why there isn’t the perfect post, read on… Your blog posts rely on 2 key elements that determine … Continued

  • How to find the right mix for marketing content [infographic]

    marketing mix infographic

    This is great infographic from Optimal Targeting on how to combine text, visuals and sound to get the ideal mix for your marketing content. by optimaltargeting.

  • Turning branding into an art form

    cadbury branding

    What is your brand colour? Do you see it everywhere you go at work, or is it a side thought occasionally appearing on the back of business cards and the menu bar on your website? Colour is a key point of branding, and when it is used to great effect it can enrich your message … Continued

About me


I am an award-winning marketing professional and philosopher, based in Cambridge, UK, with extensive experience of B2B and B2C marketing in a variety of sectors. With an all-round knowledge of core communications principles, my favourite method is digital and social marketing and I have been responsible for the creation and expansion of digital strategies for a number of businesses.

Media Coverage

I have worked on projects which have been covered by:

BBC itvThe Guardian BuzzFeed The Independent  The Daily Fail The Daily Torygraph Times Higher Education Cambridge News standard

More about me